Meta Ads Pro — Paid Social Media Buyer

$70,000/year

Brasília, Federal District, Brazil && Greater Porto Alegre && Greater Curitiba && Salvador, Bahia && Recife, Pernambuco, Brazil && Belo Horizonte, Minas Gerais, Brazil

Full-Time

Mid (3-6 yrs)

Product Management

Posted on June 18, 2026

About the role:

We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.

This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.

You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.

What you will do:

Build, launch, manage, and optimize Meta advertising campaigns

Manage campaign structure, budgets, pacing, and scaling decisions

Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures

Monitor and analyze campaign performance across key performance indicators

Identify winning and underperforming creatives based on performance data

Collaborate with creative teams to generate new testing ideas and improve campaign performance

Maintain organized account structures and naming conventions

Provide weekly reporting, insights, and actionable recommendations

Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

Requirements:

5+ years of hands-on Meta Ads experience

Proven experience managing paid social campaigns for eCommerce brands

Experience working in high-performance, data-driven marketing environments

Strong analytical and reporting skills

Experience managing significant advertising budgets

Excellent attention to detail and campaign organization

Strong English communication skills

Ability to make optimization decisions based on performance data

Must have:

Deep expertise in Meta Ads Manager

Strong understanding of:

Meta Pixel
Conversion API (CAPI)
Attribution models
Audience segmentation
Experience managing $70,000+ monthly ad spend
Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies