Meta Creative Strategist — Performance Creative

Brasília, Federal District, Brazil && Greater Porto Alegre && Greater Curitiba && Salvador, Bahia && Recife, Pernambuco, Brazil && Belo Horizonte, Minas Gerais, Brazil

Full-Time

Mid (3-6 yrs)

Marketing

Posted on June 18, 2026

About the role:

We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.

This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.

You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.

What you will do:

Develop Meta ad concepts, hooks, scripts, angles, and testing ideas

Create and iterate performance-focused advertising creatives

Build weekly creative testing plans based on campaign performance data

Analyze winning and underperforming creatives to identify repeatable patterns

Develop UGC briefs, shot lists, and creative direction for content teams

Recommend creative iterations based on performance signals and testing outcomes

Maintain a structured testing process across products, offers, audiences, formats, and creative angles

Collaborate closely with media buyers to improve campaign performance

Stay current on eCommerce creative trends, UGC formats, and paid social best practices

Contribute to creative strategy in AI-driven campaign environments

Requirements:

Proven experience developing high-performing Meta advertising creatives

Strong understanding of direct-response marketing principles

Experience working in eCommerce environments

Strong communication and organizational skills

Ability to balance brand consistency with performance objectives

Strong understanding of performance-driven creative strategy

Experience collaborating with media buying and marketing teams

Ability to analyze creative performance data and identify optimization opportunities

Must have:

Experience creating:

UGC concepts
Product-focused creative
Testimonial creative
Founder-led content
Offer-based advertising
Strong understanding of:
- Hooks
- Angles
- Creative testing
- Messaging strategy
- Direct response marketing
- Experience writing:
  - Hooks
  - Scripts
  - Creative briefs
  - Testing hypotheses
  - Experience using:
    - CapCut
    - Photoshop or similar design tools
    - Video editing platforms
    - Strong understanding of performance metrics, including:
      - Thumbstop Rate
      - Hold Rate
      - CTR
      - CPC
      - CVR
      - CPA
      - Experience analyzing creative performance and identifying winning patterns
      - Ability to develop and execute structured creative testing programs