Field Marketing Manager – Crop Protection
This position is remote (virtual) and can work from home but would ideally be located within the territory of Iowa, Missouri or Wisconsin.
The CPP Field Marketing Manager has responsibility for crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the Central Business Unit (IA/MO/WI). Additionally, the CPP Field Marketing Manager supports development and connection of key market insights to local strategy. The role reports to the CPP & Seed Field Marketing Director Team Leader with a dotted-line report to the Central BU Sales Leader.
The Field Marketing Team has responsibility for partnership between Strategic Marketing and Sales, partnering to leverage and align resources with opportunities and advocating for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc. The role acts as an extension of the P&L, with local ownership for executing on Marketing and Sales objectives. The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the “voice of the field” and pushing communication and key programs to their assigned BU. This leader is highly focused on driving local strategy and execution against goals, including local strategizing and approvals of marketing funds. The role allows for increased efficiency and speed of decision-making, freeing up people leaders to manage the broader business.
The Field Marketing Manager works in tangent with a regionally assigned Seed Field Marketing Manager as a part of an 12-person team comprised of 6 CPP Field Marketing Leaders across BUs and 6 Seed Field Marketers (formerly called Seed Execution Leads).
Leads crop protection pricing strategy & execution to include:
Influencing / Executing Forecasting and Strategic planning
Drive BU plan and identified high priority Account Plans
Manage overall BU P&L CPP portfolio and margin
Discretionary marketing spend management
Allocations execution
Support Marketing program launch and new product deployment and training
Early Advantage target management and program execution
Demand Creation for localized markets in collaboration with sales team
Consults on returns exceptions and target management
Bulk fill and package fill program
Discontinued list execution
Support the execution on AARx and other specific programs to increase volume, market share, and internal and owner margin
Partner with and across Marketing teams including P&L leads, Sales Activation and Pricing / Data teams to develop and execute marketing programs tied to BU
Communication liaison to/from Marketing to/from Sales
Leads regional execution strategy and key account connection to include:
Lead business planning (BU CPP plan and Account CPP plan support)
Key Owner Engagement (direct support and relationships)
Supplier Partner collaboration (eg. Regional level, annual programs)
Strategic thought leadership for Advanced Acre positioning at key accounts
Assess portfolio value to market and gain insight into value and competitive positions on a regular basis
Works with BU sales leads and Account Managers in identifying opportunities through key product focus and profitability analysis with key customers
Aligned retail account market intel communication
Supply Chain collaboration to align on product positioning within BU
Product registration awareness and positioning
Invoice review and approval
Returns exceptions approval
Leads BU Level Market Intelligence & Communication:
Market Intelligence (utilize analytics to drive regional insights, competitive intelligence, local BU-level micro market insights)
Lead weekly calls to coordinate activities with sales business units, Seed, Services and CPP (e.g., BU Level CPP communication Calls)
Feedback loop to Strategic Marketing
2-way Market Intelligence for the BU & WFU
Collaboration/coaching
Integral part of BU Leadership Team (BUL, ASM, MDA/CPPM) to align on BU strategy
Support coaching and development of BU Sales teams and other Marketing teams (e.g., Pricing & Data)
Coaching field sales team on program and product positioning, brand ladder, and post patent/AI positioning
Required Experience/Knowledge/Skills :
BS/BA in business or agricultural field.
10+ years of sales and/or marketing experience
Experience with CPP business, ideally within the assigned BU (products, programs, customers, agronomic practices, etc.)
Strong written and oral communication skills
Ability to champion critical business needs and experience in change management to inspire and lead change initiatives
Ability to drive organizational priorities
Experience participating in and leading cross-functional teams
Proven ability to influence and collaborate with stakeholders
Ability to provide clear vision, direction and feedback
Ability to make timely decisions and communicate appropriately
Ability to multi-task
Project management skills
Experience in increasing productivity and efficiency
Works well in group problem solving situations and has ability to develop alternative solutions
Maintains composure under pressure and keeps emotions under control and treats others with respect, courtesy and consideration
Ability to travel up to 30%
The salary range for this role is $123,920 - $185,880 . In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.