Strategic Account Manager (East)

The Strategic Account Manager is the principal representative of RRD responsible for understanding and representing the products, services, and solutions it provides to clients. A Strategic Account Manager is responsible for maintaining relationships and promoting sales in creative and effective ways through a
consultative process with clients. The position requires product knowledge, an understanding of industry trends,
and ability to develop strategic plans with a high level of planning and foresight to maximize sales and revenue
from existing clients as well as new clients and prospects.

Key Responsibilities:
Maintain and grow customer accounts optimizing revenue opportunities: 75%

• Act as a trusted business partner, build meaningful value-add relationships
• Build successful relationships with senior level clients and decision makers
• Ensure tactical and flawless implementation of programs
• Point of client contact for problem solving
• Develop and cultivate new business opportunities with the client
• Develop strategic advertising ideas / programs
• Participate in account strategy sessions.

Client interaction includes:

• Engage with decision makers
• Lead with client solutions, understanding their end goal, provide integrated product solutions
• Using data, research and insights to maintain and grow revenue opportunities
• Understanding of how Customers’ consumer marketing, advertising and trade/sales dollars are
• being spent to include: Competing for and securing every order or reporting it as competitive
• activity; create cross-selling and up-selling opportunities.
• Sell product mix (integrated solutions) as appropriate to ensure successful campaigns
• Engage internal sales product experts and support teams, to sell an omni-channel solution

Research, tailor and teach commercial insights to clients

• Obtain and understand Customers’ marketing and advertising requirements and objectives
• Create demand for all RRD Products, Services and Solutions
• Negotiate contracts; engaging internal resources as needed

Exceed revenue goals and be proactive in driving revenue 10%

• Create a compelling story/vision for the customer challenging their marketing strategy
• Propose omni-channel solutions that will fulfill the clients goals

Engage internal experts to provide expertise on products as needed

• Acquire and sell to close accounts with varying complexity levels

Provide accurate and timely reports and forecasting as required by the Company. 15%