Senior Associate – Digital Marketing & Communications

About Us:

Good Business Lab (GBL) is a research-to-action nonprofit that advances access to high-quality jobs for low-income workers. We believe a truly good job is more than wages — it creates conditions for workers to thrive. Yet too few workers have access to sustained wage growth, supportive workplaces, and real opportunities for advancement. GBL works to change this by expanding pathways into better-fit, higher-opportunity work and improving job quality within large employers. We study worker needs, partner with workers and employers to co-design interventions that serve both individual and business goals, and evaluate impact through causal methods. Across manufacturing, retail, and food service, our work shows that improving job quality also improves firm performance. Globally, we have directly improved outcomes for over 500,000 workers, with indirect reach across an ecosystem impacting nearly 2 million more.

The founders of the GBL are Ach Adhvaryu – Professor of Economics, Director of 21st Century India Center, School of Global Policy and Strategy at UC San Diego, Anant Ahuja – Director of ESG and Sustainability at Shahi Exports Pvt. Ltd. (India’s largest Ready Made Garment firm), and Anant Nyshadham – Associate Professor of Business Economics and Public Policy at the University of Michigan.

About the role

The Senior Associate – Digital Marketing & Communications will be the primary operational owner of GBL’s website and digital marketing systems. The role will ensure that GBL’s research, solutions, insights, and organisational story are presented through accurate, accessible, engaging, and measurable digital experiences. You will combine hands-on website management with SEO, analytics, digital campaigns, technical support for events, vendor coordination, and cross-functional project management. You will work closely with colleagues across Marketing & Communications, Growth, Research, Programmes, and Design to convert organisational priorities into effective digital journeys and audience-facing outputs. This role is ideal for someone who enjoys working at the intersection of content, technology, design, and strategy and is equally comfortable making website updates, interpreting performance data, and coordinating specialists for more complex work.

We strongly encourage applications from individuals belonging to historically underrepresented and marginalized communities. If comfortable, please share your social location in your application. This information will be limited to the hiring team and will not have any detrimental impact on your candidature.

Location: Delhi/Bangalore/Remote

Compensation: 10-12 LPA

Type of Engagement: Full Time

Roles and Responsibilities:

Website ownership and digital experience

• Own day-to-day management of GBL’s website and related digital properties.
• Maintain a website roadmap covering content updates, technical fixes, feature improvements, and strategic development.
• Manage CMS and no-code updates for blogs, case studies, reports, team profiles, landing pages, forms, and other institutional content.
• Build and maintain reusable page templates and components using Framer or comparable platforms.
• Conduct regular quality checks across desktop, tablet, and mobile experiences, including links, forms, responsiveness, interactions, and page consistency.
• Identify and prioritise bugs or technical debt; resolve issues directly where possible and coordinate developers or vendors where specialist support is required.
  
  

SEO, analytics, and digital performance

• Lead on-page SEO, including metadata, internal linking, page structure, sitemaps, indexing hygiene, and content optimisation.
• Monitor traffic, acquisition, engagement, conversions, and priority-page performance using Google Analytics, Google Search Console, Microsoft Clarity, Looker Studio, or comparable tools.
• Develop recurring performance reports with clear insights, recommendations, and experiments.
• Maintain UTM, attribution, and conversion-tracking practices across social media, email, paid campaigns, and partner links.
• Use performance data and user feedback to recommend improvements to content, website architecture, and digital campaigns.
  
  

Digital campaigns and content operations

• Support integrated digital campaigns across the website, social media, email, and paid channels.
• Work with content and design colleagues to adapt research, reports, and organisational updates into effective digital formats.
• Support the execution of the editorial calendar and coordinate copy, design, review, approval, scheduling, and publishing workflows for digital marketing channels.
• Build reusable campaign templates, checklists, content banks, and workflows that improve consistency and reduce last-minute production.
• Support paid-media activity on platforms such as LinkedIn Campaign Manager and Meta Business Manager, including setup, tracking, budget monitoring, and reporting.
  
  

Digital and technical support for events

• Build and maintain event landing pages or microsites, registration and waitlist forms, confirmation flows, and related website components.
• Set up tracking, integrations, and analytics for event registrations and digital campaigns.
• Coordinate with vendors or internal teams to troubleshoot forms, embeds, links, livestreams, and other technical requirements.
• Conduct pre-launch quality assurance and post-event updates or archiving for digital event assets.
  
  

Project, vendor, and systems management

• Convert broad objectives into project plans with milestones, owners, dependencies, review points, and measurable outcomes.
• Maintain accurate trackers and communicate timelines, blockers, risks, and trade-offs early.
• Brief and coordinate website, design, development, analytics, or other specialist partners as required.
• Translate internal requirements into clear scopes, acceptance criteria, and consolidated feedback; conduct final quality assurance before sign-off.
• Maintain SOPs, templates, checklists, screen-recorded walkthroughs, and onboarding resources for recurring digital tasks.
• Keep an updated register of digital tools, owners, access routes, use cases, renewal needs, and costs.

Who are you?

Required technical skills and experience

• 3–5 years of relevant experience in digital marketing, website management, integrated communications, growth marketing, or a related field.
• Hands-on experience managing a CMS or no-code website platform; experience with Framer, Webflow, WordPress, or comparable tools.
• Strong working knowledge of SEO, Google Analytics, Google Search Console, UTMs, conversion tracking, and digital-performance reporting.
• Experience supporting digital campaigns across website, social media, email, and/or paid media.
• Ability to diagnose common website issues, manage responsive QA, and coordinate specialist technical support when required.

Required behavioural skills

• Strong project-management and organisational skills, including managing dependencies and competing deadlines.
• Clear written and verbal communication, with the ability to translate complex information into practical briefs and audience-facing content.
• Strong ownership, attention to detail, and a proactive approach to identifying and resolving problems.
• Ability to collaborate across teams, manage external partners, communicate risks early, and work independently in a remote or hybrid environment.
• Interest in GBL’s mission and commitment to communicating research and social impact responsibly.

We understand that candidates may not meet every listed requirement exactly. So please avoid the confidence gap, if this role excites you, and go ahead and apply. You don’t have to match all the listed requirements exactly to be considered for this role.

Additional Requirements: (If Any)

Good to have, but not essential:

• Experience in a non-profit, research, social-impact, consulting, or project-based organisation.
• Familiarity with paid-media, email-marketing, design, or collaboration tools such as LinkedIn Campaign Manager, Meta Business Manager, Mailchimp, Figma, Miro, or Canva.
• Basic understanding of domains, hosting, DNS, integrations, and website troubleshooting.
• Experience with information architecture, digital publications, or data-led storytelling.
  

Recent projects and blog posts:

To acclimatize yourself with some of our work, you can explore our website where you’ll find project insights, podcasts and reports. You can also read our blog posts on Medium, and follow us on LinkedIn, Facebook, Twitter (X), and Instagram to learn more about our work.

Deadline to Apply: (If any/On rolling basis)

The process:

We are glad you’re interested in applying for this role! We deeply value your time and effort.

Our interview process for this role includes the following steps:

1. Introductory Conversation
2. Assignment
3. First Round of Interview
4. Second Round of Interview

Depending on the candidate pool, we may add any additional interviews to make a well thought through decision.

The hiring team will review your application after each round and share a timely update on your application status and keep you updated on your progression through the following stages.

Our commitment to diversity:

GBL is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a young and growing company making us the ideal ground for team members to experiment, take on dynamic roles, and grow with us. We focus on happiness, output, and quality of work.

If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Background Verification:

Employment with GBL is contingent upon satisfactory background verification. GBL reserves the right to withdraw the offer in the event of any adverse or unsatisfactory findings.