Marketing Manager - Demand Gen & Field Marketing
Company Description
Voltus is the leading DER technology platform and virtual power plant operator connecting distributed energy resources to electricity markets, delivering less expensive, more reliable, and more sustainable electricity. Our commercial and industrial customers and DER partners generate cash by allowing Voltus to maximize the value of their flexible load, distributed generation, energy storage, energy efficiency, and electric vehicle resources in these markets.
Position Description
Voltus has an immediate opening for a Marketing Manager - Demand Generation & Field Marketing. This role will own end-to-end demand generation strategy and execution for select territories across the US and Canada, from building and running the campaigns that drive pipeline to bringing that messaging to life through email, webinars, trade shows, and in-person events. Reporting directly to the Associate Director of Marketing, this role will be focused on helping Sales meet their annual, regional, and win rate goals.
This person will act as a true thought-partner to Sales and Energy Markets, not just a support function. Success in this role means becoming deeply embedded in these teams' day-to-day work: understanding their pipeline, their territory dynamics, and where deals are getting won or lost, closely enough to proactively surface more leads, help move deals across the finish line, and anticipate what Sales will need next before they have to ask.
The ideal candidate is action-oriented with a go-getter mindset, learns quickly, and can ramp on a new customer, product, and market fast. You'll own demand generation strategy while contributing across broader marketing priorities. Direct energy-sector experience is not required, but a background in B2B marketing at established, complex organizations is a strong plus.
Responsibilities for select number of territoriesManage prospecting and upsell email campaigns to meet enrollment deadlines, plus opportunistic campaigns tied to program news, current events, and grid conditions
Host webinars to generate new leads and nurture existing deals in pipeline
Own the demand gen calendar and prioritize campaigns against pipeline needs, with support from the Associate Director of Marketing
Partner with Sales leaders and Energy Markets to sharpen positioning and competitive differentiation
Analyze closed and lost deals to identify areas of opportunity and improvement
Maintain competitive intelligence documentation and share new insights with Sales, Energy Markets, and Product teams
Identify trade shows and execute presence at them; submit for opportunities to speak where appropriate
Manage region-specific industry association relationships
Create marketing collateral and case studies
Direct experience owning demand generation campaigns end-to-end: digital, email, nurture programs
Background in B2B marketing at established, complex organizations
Builds trusted, embedded relationships with cross-functional partners, especially Sales, Energy Markets, and Sales Productivity
Top-notch communication with colleagues: in person, written, and presentations
Knowledge of HubSpot and Salesforce is a must
Do-er/driver mentality, pushes projects and initiatives to completion while meeting deadlines, highly self-initiated
Experience with Claude is a plus