Sr Group Marketing Manager

Primary Function of Position:

This position will lead and implement strategic marketing programs and develop surgeon champions to support the launch and drive adoption of the da Vinci indications in General Surgery. This role will manage the team of Clinical Marketers in charge of defined subspecialities providing direction and supporting individual development.

Roles and Responsibilities:

Understand your market

• Serve as the subject matter expert for General Surgery. Analyze European market dynamics in growth areas to establish clear adoption drivers and barriers with a clear focus based on opportunity and value.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Working with the VP, Europe Marketing and MACA to design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused General Surgery indications. Give direction to team members on strategy execution. This will include detailed market activities to be implemented in a defined timeline and budget.

Maintain alignment on target procedures/products

• Align frequently and rollout strategic initiatives with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics. Support and coach team members on how to prioritize.
• Work with the Training team to develop and implement a structured and standardized training pathway that enables surgeon sustainability in each procedure indication
• Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals
• Work closely with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key procedures and drive adoption
• Work closely with global clinical development team to identify surgeon KOLs to create procedure guides and training materials for emerging surgical procedures.

Build Value Props Stories, Tools, Events and Engage 3Ps

• Partner and lead across functions to include market/global marketing, sales and training department to identify and support the development of sales reps—to include creating content for European company meetings
• Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales.

Develop Speaker/ Teacher/ CaseObs/ Executive KOLs

• Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems
• Working with team members and country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes

Quantify the Impact (QTI) – clinical, economic, strategic evidence

• Work closely with national and global Market Access team serving as SME to assist in development and execution of cost effectiveness/ value strategies in key markets
• Develop and Validate Clinical and Economical data with case observation centers and surgeon champion

Align with relevant Surgical and Executive societies

• Develop and implement Intuitive’s presence at European conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts and tradeshow booth promotion
• Develop and execute European society collaboration initiatives in training and education