Associate Director, Thought Leader Liaison

Abbvie is currently looking for an individual to join our HQ Marketing Team as an Associate Director, Thought Leader Liaison – Northeast.  The Northeast-TLL  is responsible for executing and supporting Director of Thought Leader Strategy  within the Northeast region (Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, West Virginia, Virginia, Maryland, District of Columbia, Delaware).  The TLL-Northeast will work cross-functionally to identify, engage, and build professional relationships with Medical Experts in the lung cancer disease area and execute regional engagement plans in a commercial capacity. Candidates must reside within the assigned territory.

Responsibilities

• Strategic Engagement:  Support the Director in executing the Thought Leader Engagement Strategy across the assigned region, ensuring alignment with AbbVie’s broader oncology business objectives.
   
• Regional Execution:  Develop, Implement, and Support Thought Leader Strategy within region with regional advisory board meetings, special engagements, congress planning, engagement with HCPs, and special projects
   
• Program Management: Lead and co-lead the materials approval process (PRC), including job code creation, resource approval, and field resource deployment.
   
• Speaker Bureau Management -Oversee the performance of regional speaker programs, ensuring alignment with strategic goals and maximizing HCP engagement in collaboration with Peer-to-Peer Marketing Manager
   
• Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, medical, and external agencies, to ensure seamless execution of regional initiatives.
   
• Budget and Resource Management: Manage budgets and resources effectively, ensuring timely execution of plans, adherence to timelines, and accurate financial reporting.
  • SOWs, Contracting, POs
  • Contracting and payment of Medical Experts
  • Finance Reporting

• Conference Planning: Coordinate and support medical expert engagements at medical conferences, ensuring collaboration with relevant functions for a seamless HCP experience.
   
• Training and Rollout: Partner with relevant teams to roll out national marketing resources and adapt them to capitalize on regional opportunities.
   
• Agency Management: Co-lead agency partners to ensure adherence to timelines, budget constraints, and PRC submission accuracy.
   

Stakeholder Education: Educate Medical Experts on strategic brand priorities, fostering strong professional relationships that drive brand success.