Sr Marketing & Communications Associate

Schedule: Mon- Fri 9:00- 6:00 EST

Position Summary:

Proskauer is seeking an experienced Marketing Technology Coordinator to support the Firm’s client relationship management (CRM) platform, InterAction, and its email marketing platform, Vuture. This role plays a critical part in strengthening client development, enhancing communications, and advancing the Firm’s digital presence.

Essential Functions:

CRM (InterAction)

• Review and validate daily contact updates in the Data Change Management Inbox.

• Create and manage Marketing and Working List folders.

• Build complex searches to generate targeted contact lists.

• Manage list imports and exports.

• Develop and format Business Development reports upon request.

• Extract, analyze, and report on data from CRM and email marketing systems to generate insights on events, client engagement, and business trends.

• Manage unsubscribe requests in compliance with the Firm’s privacy policy.

• Ensure ongoing compliance with global data privacy regulations, staying current on requirements and best practices.

• Ensure the integrity of critical contact lists to improve the efficiency of event and mailing communications.

• Assists the Marketing Technology Specialist with the following:

  • Maintain accurate and complete data for the Firm’s top clients and personnel by building subsidiary company trees, researching new contacts, and performing periodic data checks.

  • Develop and execute schedules for data hygiene, including duplicate cleansing, updating incomplete records, standardizing country fields, and merging address data.

  • Process employee hires and departures in the CRM system.

Email Marketing (Vuture)

• Support the Marketing Technology Specialist with day-to-day administration of the Vuture platform, including basic user account setup and troubleshooting; escalate permissions and system-level configuration changes.

• Partner with Marketing, Business Development, Communications, and IT to ensure effective, on-brand, and data-accurate communications.

• Create, test, and deploy email campaigns, newsletters, and other Firm communications using Vuture templates and tools.

• Monitor and analyze campaign performance through Vuture’s reporting features, tracking KPIs such as engagement rates and campaign effectiveness.

• Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields to ensure accurate tracking of engagement, contact, and event data.