South Africa, Cape Town && Central African Republic, Bangui
Full-Time
Mid (3-6 yrs)
Data & Analytics
Posted on January 15, 2026
Role Objective:
Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).
Responsibilities:
Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy
Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy
Plan and execute A/B tests for app store listings to improve conversion rates
Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements
Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals
Requirements:
Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
Proven expertise in ASO strategies and app store algorithms
Solid experience with AppsFlyer, including deep links and deferred deep links
Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
Experience in crypto, fintech, or online trading platforms would be advantageous
Ideal to have ASO experience across African markets
