Taiwan Marketing Manager

Key Responsibilities

1. Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales
2. Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
3. Build and manage relationships with local influencers, content creators, and community leaders
4. Plan and execute always-on social media presence across key platforms
5. Shape paid media strategy and provide creative direction while working with agencies or partners
6. Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
7. Plan and execute offline activations including events, workshops, and retail experiences
8. Create and adapt locally relevant content for Taiwan audiences
9. Monitor, analyze, and report on marketing performance
10. Manage marketing budgets with strong ROI focus
11. Serve as the local market expert