Field Marketing & Events Manager
ABOUT OUR TEAM
We’re building a modern marketing organization at the forefront of Data and AI. Our focus is simple: create a smarter, more connected revenue engine that turns market attention into meaningful pipeline.
We're bringing together strong fundamentals with AI, automation, better data, and tighter alignment with sales. We’re investing in a model that’s more intelligent, more targeted, and built to drive real business outcomes.
This role sits within the Revenue Marketing team, where we translate strategy into pipeline. As Field Marketing & Events Manager, you’ll own how we show up in-market, creating high-impact, targeted programs that drive engagement with priority accounts and convert that engagement into real opportunities.
YOUR ROLE
As Field Marketing & Events Manager, you’ll own the end-to-end field marketing calendar, from small, high-touch executive programs to large-scale industry events. You’ll operate as the connector between marketing and sales in-region, ensuring every program is targeted, intentional, and tied to pipeline outcomes.
You’ll partner closely with Account Executives, Sales leadership, and Revenue Marketing to identify priority accounts, drive attendance, and ensure strong follow-up. This role requires both creative program design and operational discipline, with a clear focus on measurable impact.
Own the Field Marketing Calendar: Plan and execute a mix of local programs, roadshows, and regional events aligned to target accounts and sales priorities.
Deliver High-Impact Events: Lead execution of flagship events, sponsorships, and trade shows that generate meaningful engagement and pipeline.
Drive Account Engagement: Partner with Sales to target the right accounts, secure attendance, and create high-quality meetings and interactions.
Turn Events into Pipeline: Ensure strong post-event follow-up, working with Account Executives to convert engagement into opportunities and accelerate active deals.
Field marketing calendar, including local events, dinners, roundtables, and roadshows
Execution of flagship events, sponsorships, and major industry trade shows
Partner and co-marketing events in collaboration with the Alliances team
Target account selection and alignment with Sales for each program
End-to-end event execution, including planning, logistics, and on-site management
Post-event follow-up processes in partnership with Account Executives and GTM Engineering
Program measurement, including pipeline attribution and ROI analysis
Budget management and cost optimization across field programs
5+ years of experience in B2B field marketing, events, or demand generation within SaaS or enterprise technology
Proven success executing events that drive pipeline and measurable business outcomes
Strong experience partnering with Sales teams to drive account engagement and follow-up
Ability to manage both small, high-touch programs and large-scale events
Experience with pipeline attribution, ROI measurement, and program optimization
Highly organized with strong attention to detail and executional excellence
Ability to operate independently while managing multiple programs and priorities
Strong communication and stakeholder management skills
Willingness to travel as needed to support events and field programs