Remote Source

    Business Insight Lead (User Growth)

    Binance
    Hong Kong
    Full-Time
    Senior (7+ yrs)
    Marketing
    Leadership
    Posted on September 18, 2026
    Requirements
  1. Optimize user growth & marketing strategies / analysis based on our current global ecosystem

  2. Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention

  3. Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)

  4. Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient

  5. Run rapid A/B tests, iterate growth models, and improve user quality

  6. Tailor strategies for local markets with deep user insights

  7. Collaborate cross-functionally to bring strategies to life

    8. Responsibilities

  8. 8+ yrs in user growth / performance / digital marketing

  9. Global market experience (MENA, LATAM, SEA, Africa, etc.)

  10. Strong data mindset, familiar with growth tools & KPIs

  11. Internet, Web3, or fintech background preferred

  12. Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage

  13. Adaptable, entrepreneurial, and hands-on

    14. Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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    Apply for this position

    Company:  Binance

    Operates the world's largest cryptocurrency exchange, offering trading, staking, and blockchain ecosystem services to 270M+ users globally.
    5001-10000 employees
    Finance & Fintech
    HQ: None (Global)
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