Product Marketing Manager

The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. You own how Wiser positions and talks about our products, and you build our product-led growth motion from the ground up — turning product capabilities into messaging, trials, and onboarding experiences that get users to value fast. You partner closely with Sales, Demand Gen, and Product, and you move quickly: testing, measuring, and improving constantly.

Essential Functions:

• Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence. Be responsible for how we tell our story and make sure every team is equipped to tell it the same way.
• Build our product-led growth (PLG) motion from the ground up. Take us from early product-led experiments to a full trial program. Map the customer journey across our three core products and make the case for where to lean into self-serve.
• Own the PLG funnel end to end. Set targets with leadership and report on them weekly: signups, activation, trial-to-paid conversion, and trial-sourced pipeline.
• Get users to value fast. Map the moments that matter in a trial or in the product, then write the onboarding emails and in-product prompts that get people there. Your goal is to move a user from signup to adoption and then to growth, rapidly.
• Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure Account Executives can follow up fast with the right context.
• Arm the sales team. Keep battlecards, talk tracks, and demo stories current so reps sell the product and the trial with confidence.
• Partner with demand generation. Shape the strategy behind paid, web, and social programs so campaigns carry the right message and drive the right trials. You won't run the campaigns, but you'll be involved in the planning.
• Test constantly. Run experiments on pages, emails, trial length, and offers. Move fast, keep what works, and keep improving.
• Bring the product to events. Plan Wiser's trial presence at conferences, from booth demo to follow-up.
• Be the voice of the customer. Share usage data, win/loss insights, and user feedback with Product to help shape the roadmap.