National Accounts Home Services Account Executive

Nutshell

United States

Full-Time

Mid (3-6 yrs)

Sales & Business Development

Posted on September 22, 2025

About the Role

We are seeking a dynamic and results-driven Account Executive to join our team and help drive our outbound sales strategy and growth, specifically selling our digital marketing services to potential clients in the Home Services industry. As a seller, you will be responsible for developing, executing, and optimizing outbound sales strategies to increase lead generation, conversion rates, client acquisition, and revenue. You will work closely with the sales and marketing teams to refine outreach tactics, target markets, and improve overall sales effectiveness.

In This Role, You’ll Get To…

Outbound Sales Strategy Development:

Design and implement outbound sales strategies focused on generating qualified leads and driving sales growth.

Conduct market research to identify target segments, define key buyer personas, and build effective sales cadences.

Work with sales leadership to align outbound initiatives with overall business objectives.

Lead Generation & Prospecting:

Leverage a mix of outbound tactics (cold calling, email outreach, LinkedIn prospecting, etc.) to generate new leads and opportunities.

Develop and manage a robust pipeline of qualified leads by leveraging tools and data-driven insights.

Utilize sales automation platforms to streamline outreach efforts and improve efficiency.

Analytics & Reporting:

Track and analyze outbound sales metrics (response rates, conversion rates, meetings booked, etc.) to evaluate the effectiveness of campaigns, pipeline and forecasts.

Utilize Salesforce and other sales tools to maintain accurate records and continuously refine outbound efforts.

Relationship Building:

Build strong relationships with key decision-makers and influencers in target companies to foster trust and encourage long-term sales engagements.

Manage outbound leads throughout the sales funnel, nurturing prospects until they are sales-ready.

Continuous Improvement:

Stay up to date on industry trends, competitor strategies, and best practices in outbound sales.

Experiment with and adopt new tools, tactics, and technologies that improve outbound sales effectiveness.

What We're Looking For:

Experience:

3+ years of experience in full cycle outbound sales, lead generation, or business development.

Experience and familiarity with digital marketing services is a must

Experience and familiarity with the home services industry is a must

Proven track record of driving outbound sales and achieving sales targets.

Experience with sales tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Chorus, Zoom, Excel, Google Docs, etc.) and CRM platforms.

Engagement with mid-market and mature client segments within the SMB space.

Skills:

Strong understanding of outbound sales techniques, including cold calling, email outreach, and solution selling. Excellent communication skills, both written and verbal.

Ability to work independently and as part of a team in a fast-paced, target-driven environment.

Analytical mindset with a focus on data-driven decision making.

High level of organization, attention to detail, and time management skills.

Education:

Bachelor’s degree in Business, Marketing, or a related field (preferred).

Other Qualifications:

Self-motivated, with a passion for sales and driving business growth.

Experience in digital marketing or similar sales motion is a plus (e.g., SaaS, IT, Financial Services).

Ability to adapt to evolving market trends and sales methodologies.

Any of these Signature FXer Traits!

You enjoy building relationships

You have a passion for understanding different types of businesses and industries

You are solution-driven, and enjoy acting as a consultant

You thrive in a fast-paced environment, and enjoy balancing multiple projects

You have an interest in the web and stay up-to-date on new and developing technologies

You have a knack for organized, strategic thinking and planning

You are a professional, dependable, and independent worker with a solid work ethic

You’re self-motivated, thrive on challenges, and enjoy getting things done

You have an eye for detail and dedication to high-quality work

You have an exceptional level of follow-through

You are a proactive and creative problem-solver who faces challenges with a can-do mindset

You possess excellent time/project management skills

You have solid analytical skills and a knack for making data-driven decisions

You work with a sense of urgency and can consistently meet deadlines

You are an outstanding communicator and possess strong interpersonal skills

You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills

If any of these sound like you, then we want to hear from you! We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!

What You’ll Get From Us!

Compensation

Negotiable based on experience

A Place to Grow Your Career

WebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.

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