Field Marketing Manager

Position Overview:
As the Field Marketing Manager you have some experience as a Demand Generation Marketer that wants to join our dynamic team. In this role, you activate trade and owned events and will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You will contribute to the North America marketing strategy and will own the planning and execution of content and messaging. We want someone with a strong sense of ownership that expects to be hands-on from start to finish.

Why do we need you?

To drive growth and demand for Cision across all our solutions in the North American region

What you’ll be doing:

Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments

Work closely with our NA sales team and forge strong communication and processes between teams.

Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities

Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions

Plan and execute digital marketing strategy collaboratively with other parts of the marketing org

Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.

Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

Qualifications:

BA/BS degree, preferably in marketing, PR or business.

At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel

Experience with A/B testing, inbound and outbound marketing tactics.

Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.

Deep understanding of how to manage and optimize the lead handoff from marketing to sales.

Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships.

Experience in the software industry sector, highly desirable.

Travel will be necessary for this role.

Demonstrated track record of generating innovative content and campaigns that exceed target goals.

Knowledge & Skills:

Strong written and verbal communication

Knowledge of WordPress, Marketo and SFDC (or similar)

Strong attention to detail, accuracy and creative skills

Strong understanding of B2B event planning and management