Identify and evaluate partners who share our vision
Negotiate brand partnerships to achieve business goals
Build and execute partnership strategies and activation plans
Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
Use data to set goals and measure campaign performance (short-term and long-term)
Manage global budgets and improve ROI
Share market insights and industry knowledge
Support regional and local teams to improve marketing execution
Lead complex projects from start to finish
Be proactive, resourceful, and action-driven
Requirements:
Experience in brand, marketing, and campaign/event execution
Strong project management, strategy, relationship-building, and storytelling skills
Experience working with global partners, internal teams, and agencies
Strong understanding of brand positioning and partnership value
Creative and data-driven mindset
Clear and concise communication skills
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus