Sales Customer Strategy and Growth Manager (CPG)

The Customer Strategy & Growth Manager is responsible for driving profitable, sustainable growth by defining, aligning, and executing customer strategies across existing and new customers. This role is intentionally designed to move beyond traditional account management, placing growth leadership, strategic alignment, and cross-category, cross-region decision-making at the center of the role.

The Customer Strategy & Growth Manager is the single point of accountability for customer growth performance, ensuring tight alignment between customer strategy, category strategy, regional priorities, and—where applicable—global account strategies. The role balances strategic leadership with hands-on growth execution, including pipeline development, budget ownership, risk mitigation, and cross-functional orchestration to deliver short- and long-term volume, revenue, and share growth.

For global or multi-region customers, this role actively connects with the Global Account Leader, aligns to the global customer plan, and collaborates across regions to ensure a consistent, enterprise-level approach while managing key global stakeholder relationships.
 

Remote position with around 50% travel requirements

Responsibilities:

• Own delivery of annual budget, volume, revenue, and growth targets for assigned customers
• Define and execute customer strategies aligned with category, regional, and global priorities
• Build, manage, and convert a robust growth pipeline across near-, mid-, and long-term horizons
• Protect and expand share through strategic customer engagement and portfolio growth initiatives
• Develop and execute customer-specific growth plans focused on mix optimization, innovation, and share gain
• Build and maintain strong senior-level customer relationships and position the company as a strategic growth partner
• For global accounts, align local execution with global account plans and enterprise priorities
• Own customer forecasting, volume phasing, and performance tracking
• Lead pricing, contract negotiations, renewals, and long-term agreements within established frameworks
• Proactively identify risks to current- and future-year performance and lead mitigation and offset actions
• Lead cross-functional teams to ensure customer commitments are executable and delivered flawlessly
• Serve as the escalation point for major commercial and operational issues
• Lead business reviews and strategic planning cadences appropriate to customer complexity
• Apply deep understanding of customer, category, and market dynamics to inform strategy and decisions
• Success measured by achievement of financial targets, pipeline strength and conversion, share growth, forecast accuracy, and quality of cross-functional execution