Director Sponsorship Strategy and Experiential
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The Director of Sponsorship Strategy & Experiential Activations is responsible for defining and leading Humana’s enterprise approach to sponsorships, partnerships, and experiential marketing—creating brand experiences that meaningfully connect with people while driving measurable business impact. This role sets the strategic direction for how Humana shows up through culture, experiences, and partnerships across audiences and markets. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. Through innovative, data‑driven solutions and human‑centered brand experiences, Humana is uniquely positioned to transform how people experience healthcare and the role our brand plays in their lives.
Reporting to the AVP of Brand and Experiential Marketing, this role sits within the Marketing Organization and the broader Enterprise Growth team. The Director of Sponsorship Strategy & Experiential Activation leads the development of enterprise‑level sponsorship platforms, brand partnerships, and experiential programs that enhance brand relevance, deepen engagement, and support growth objectives. This role partners closely with Brand, Media, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, Legal and Compliance, as well as external agencies and partners to ensure sponsorship and experiential strategies are insight‑driven, integrated, compliant, and consistently executed.
This position is ideal for a senior marketing leader who can balance strategic vision with executional excellence, influence across a large organization, and elevate Humana’s presence through experiences that are culturally relevant, authentic, and impactful.
Enterprise Sponsorship Strategy
Define and lead Humana’s enterprise sponsorship strategy, aligned to brand ambition and growth priorities.
Establish a clear strategic framework for how sponsorships, partnerships, and experiences contribute to brand differentiation and audience connection.
Identify priority cultural moments, environments, and platforms where Humana can create meaningful and distinctive brand presence.
Experiential Activations
Own the vision and approach for live, hybrid, and immersive brand experiences that translate Humana’s purpose into tangible engagement.
Define and lead Humana’s experiential activations to capitalize on in person experiences and marquee events within the sponsorship portfolio.
Deliver best in class on site experiences to reinforce brand associations with attendees.
Lead a high volume of experiential programs that meet brand standards, compliance requirements, and operational expectations without diluting creativity or impact.
Define experiential playbooks and operating models that support consistent, repeatable execution at scale.
Sponsorships & Partnership Governance
Lead the selection, negotiation, and governance of sponsorships and strategic brand partnerships across sports, entertainment, cultural, community, and purpose‑driven spaces.
Determine sponsorship portfolio composition and investment strategy based on brand fit, scale, and long‑term value.
Establish enterprise standards for evaluating sponsorship effectiveness and strategic alignment.
Measurement & Optimization
Define success metrics and measurement frameworks for sponsorship and experiential initiatives in partnership with analytics teams.
Use performance insights to guide optimization, portfolio evolution, and future investment decisions.
Ensure learnings are documented and applied to continuously strengthen strategy and execution.
Cross‑Functional Leadership
Align internal teams across Brand, Media, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, and Legal/Compliance around shared sponsorship and experiential objectives.
Drive alignment and progress across complex, matrixed teams through influence, prioritization, and clear decision‑making.
Convert enterprise strategy into executable roadmaps that enable coordinated delivery across teams and partners.
Leadership & Enablement
Advise leadership on sponsorship strategy, experiential innovation, and cultural relevance.
Lead and develop high‑performing teams and partners, fostering accountability, creativity, and continuous improvement.
Oversee agency, vendor, and partner relationships to ensure strong performance, clear accountability, and effective use of resources.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree or equivalent practical experience.
10+ years of progressive experience in sponsorship marketing, experiential marketing, brand partnerships, or integrated marketing within large, complex, or regulated enterprise environments.
3+ years of experience leading enterprise‑level sponsorship or experiential initiatives, including ownership of strategy, activation approach, and long‑term portfolio direction.
Experience working with national or large‑scale sponsorship platforms across sports, entertainment, cultural, community, or purpose‑driven partnerships.
Strong understanding of how to evaluate sponsorship and experiential effectiveness using brand, engagement, and business measurement frameworks.
Proven ability to influence senior leaders and align cross‑functional stakeholders around shared priorities without direct line authority.
Exceptional strategic thinking, storytelling, and communication skills, with the ability to articulate vision, define point of view, and guide decision‑making at the executive level.
Preferred Qualifications
Master’s degree or advanced certification in Marketing Strategy, Business Administration, Healthcare Management, or related field.
Strong familiarity with marketing analytics, segmentation, and performance measurement as inputs to sponsorship and experiential strategy.
Experience operating within agile marketing models or enterprise transformation initiatives.
Demonstrated success overseeing large budgets and managing agency, vendor, or partner ecosystems.
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.
The leader selected for this role should anticipate periodic in‑office work to support collaboration, executive engagement, and key planning moments. Remote options will be considered based on role needs and candidate experience.
Additional Information
WAH Internet Statement
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
HireVue
As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 04-23-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.