KAP 2026-2027 - Strategic Marketing Associate - Principled Business

About Principled Business

Principled Business is a 501(c)(3) nonprofit organization activating capitalists to advance the principles of capitalism. We believe capitalism is the greatest force for good, and that those within the system have a responsibility to live up to its promise.

We convene and equip investors, executives, and entrepreneurs to see themselves as moral agents whose work advances human dignity, agency, prosperity, and happiness. We then activate them as advocates and exemplars of free enterprise in their companies, communities, and the broader culture, strengthening public understanding and support for capitalism.

Role Overview

Principled Business is seeking a full-time, remote Strategic Marketing Associate to support the execution of our media, messaging, and content efforts.

This role works directly with and supports marketing and communications leadership. The Associate will help translate messaging priorities into clear, consistent outputs across written, visual, and digital channels, ensuring that content is not only well-produced but effectively distributed and aligned with our brand.

The focus of this role is execution and amplification. This includes drafting and refining copy, producing on-brand visual assets, supporting media placement, and helping build the systems that allow our message to scale and perform.

This is a high-execution role for someone who can work across content formats, maintain strong brand consistency, and use basic performance data to improve output over time.

Key Responsibilities

1) Content Development and Editorial Execution

• Draft, edit, and refine written content across formats, including articles, emails, social posts, and campaign materials.
• Ensure clarity, consistency, and alignment with organizational voice and brand standards across all outputs.
• Adapt core messaging for different channels and audiences while maintaining coherence and integrity.

2) Visual Content and Brand Execution

• Create simple, clean visual assets to accompany written content, including graphics for social and digital distribution.
• Ensure all materials adhere to brand guidelines, including tone, formatting, and visual consistency.
• Coordinate and organize visual assets, templates, and reusable design elements.

3) Media and Distribution Support

• Support placement and distribution of content across owned channels, partner platforms, and external media opportunities.
• Research and maintain lists of relevant media outlets, platforms, and distribution partners.
• Assist in drafting outreach for media placement and content partnerships.
• Apply basic SEO principles and content structuring to improve discoverability and reach.

4) Capitalists for Capitalism Magazine Support

• Assist in editing, formatting, and preparing written content for publication.
• Coordinate contributor materials, drafts, and revisions.
• Support production timelines to ensure consistent, high-quality publication.

5) Messaging and Content Systems

• Help build and maintain internal libraries of messaging, templates, and reusable content.
• Organize content so it can be efficiently adapted and redeployed across formats and channels.
• Support the development of repeatable processes for content creation, branding, and distribution.

6) Performance Tracking and Iteration

• Track performance across content and campaigns, including engagement, reach, and conversion indicators.
• Use basic analytics and measurement tools to generate simple reports and summaries.
• Identify patterns and support iterative improvements to messaging, distribution, and format based on performance data.

Ideal Qualifications

• Strong writing and editing ability, with the capacity to produce clear, structured, and persuasive content.
• Ability to work across multiple content formats, including written, visual, and digital media.
• Comfort creating and refining on-brand visual assets using basic design tools.
• Familiarity with media measurement, analytics, and performance tracking.
• Working knowledge of SEO principles and content optimization for discoverability.
• Strong attention to detail and consistency in brand voice, tone, and presentation.
• Ability to execute reliably with direction and manage multiple deadlines.
• Organized and process-oriented, with the ability to maintain clean systems and workflows.
• Interest in media, communications, and the role of ideas in shaping culture.